Our Team
Tracy Balsz
Founder/CEO
As a former Warner Bros. Studios marketing executive, Tracy Balsz founded IndieMarketing in 2005, bringing over 30 years of expertise in strategic marketing and business development. Her firm specializes in launching products, services, and content into the entertainment and themed entertainment industries. Tracy has worked with a diverse range of clients, from independent films to Silicon Valley tech startups, and has carved out a niche in location-based entertainment and attractions.
Tracy has been instrumental in bridging the gap between filmed entertainment, entertainment technology, and themed attractions. She served as a Board Member of the Themed Entertainment Association (2017–2024) and as President of its Western North America Division (2023–2024). Her career highlights include marketing leadership roles at Warner Bros., Paramount Pictures, and consulting for top-tier themed entertainment suppliers.
Gabrielle Balsz
Creative Director
Gabrielle (Gabby) Balsz brings seven years of creative production experience to IndieMarketing as its Creative Director. Growing up immersed in marketing, Gabrielle has honed her skills in graphic design, website development, video editing, presentation decks, email newsletters, and social media management.
She excels in digital marketing strategy, including SEM and paid advertising campaigns across various platforms.
A graduate of Berklee College of Music with a degree in Business Administration, her creative vision and technical expertise make her an invaluable asset to IndieMarketing’s innovative approach to client solutions.
It's all about relationships!
In my 30 years of business development and connecting people across the globe, one thing has become crystal clear: success is rooted in relationships. The database of connections I’ve built over decades isn’t just a list of names—it’s a living network of trust, collaboration, and friendships. Attending industry events, joining associations, and being actively social within professional circles are more than just activities—they’re investments in relationships that lead to strategic partnerships, referrals, and mutual growth. By engaging with others authentically—whether at conferences or through collaborative projects—you create opportunities that go beyond immediate business gains. Collaboration amplifies success by allowing you to tap into resources and expertise that might otherwise be out of reach. Moreover, these relationships build reputation by reinforcing credibility as someone others want to work with. Most importantly, they make work enjoyable; collaborating with like-minded professionals transforms projects into exciting ventures filled with camaraderie built through shared challenges and successes—making the journey worthwhile because it’s all about relationships!
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Trust
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Collaboration
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Credibility
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Relationships
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Fun
This Is Us In Numbers
$355M
Clients’ Income during the Last Quarter
10+
Business Partners in Over 30 Countries
27
Years of Experience
5
Industry Awards